Suncorp Insurance: One House to Save Many

Abigail Dubin-Rhodin, Graham Alvarez

Suncorp, the insurance brand, partnered with The CSIRO to create the world's first home built to withstand cyclones, floods and bushfires in Australia.

Campaign details

Brand: SuncorpBrand owner: Suncorp GroupEntrant company: Leo Burnett AustraliaIdea creation: Leo Burnett Australia, Suncorp InsuranceMarket: Australia Sector: InsuranceMedia channels: Integrated, Newspapers, Online display, Online video, Outdoor, Out-of-home, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - media, Television & Connected TV, Websites & micrositesBudget: 1 - 3 million

Executive summary

Each year, hundreds of thousands of Australian homes are destroyed or damaged by extreme weather. And each year nothing changes. We just pick up the pieces, and rebuild the same way.

To break...

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