Star Sports: LPL - India Ko Roko

With the smart execution of a simple idea, TV sports network Star Sports created massive disruption on India's largest measurable platform to draw in viewers to the opening match of cricket's Indian Premier League.

Campaign details

Brand: Star Sports Brand owner: The Walt Disney Company Entrant company: Mindshare IndiaIdea creation: Mindshare Mumbai Market: India Sector: TV channels, Services, Programmes Budget: Up to 500k

Executive summary

The stage was set for the biggest superstars of Indian Premier League (IPL) to face-off in the launch match of the 2021 edition. 7:30pm on a weekend was synonymous to any IPL Launch Day match – but this time around it was different, the match was scheduled on a weekday. Communication about this had to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands