Star Pravah: Painting the city pink

TV channel, Star Pravah, filled a void left by the pandemic by facilitating worshippers in celebrating a holy festival in India.

Campaign details

Brand: Star PravahBrand owner: Star IndiaEntrant company: Star India, MumbaiMarket: AsiaSector: TV channels, services, programmesMedia channels: Outdoor, out-of-home, Newspapers, Television,Budget: Up to 500k

Executive summary

Due to pandemic Lord...

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