SPP: Pure Energy

SPP, a Slovakian energy provider, increased customer sentiment and sales by creating a Christmas song.

Campaign details

Brand: Slovensky plynarensky priemysel (SPP) Brand owner: Slovensky plynarensky priemysel (SPP) Entrant company: Istropolitana OgilvyIdea creation: Istropolitana Ogilvy Bratislava Market: Slovak Republic Sector: Telecoms & utilities (general) Media channels: Online video, Online display, Public relations, Social media, Radio & audio Budget: 1 - 3 million

Executive summary

This is a story about an energy provider brand SPP in Slovakia that rose from the dark fossil fuel depths into pure sunlight of renewable energy. From being ignored and even hated to being...

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