Spotify: There’s a playlist for every emoji

Ketan Rambhia, Mehak Jaini

Spotify, the music streaming platform, used the universal language of emojis and a Twitter partnership to capitalise on World Music Day in India.

Campaign details

Brand: SpotifyBrand owner: Spotify IndiaEntrant company: DDB MUDRA, MumbaiIdea creation: DDB Mudra Group MumbaiMarket: IndiaSector: Websites, online services, appsMedia channels: Social mediaBudget: No budget

Executive summary

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