Sony Sports: INDvAUS Live Action

Sony Sports, a TV broadcaster, launched a campaign in India to promote the fact that it was the only broadcaster showing India's cricket tour of Australia.

Campaign details

Brand: Sony SportsBrand owner: SonyEntrant company: Tonic Worldwide, MumbaiMarket: IndiaSector: TV channels, services, programmesMedia channels: Social mediaBudget: Up to 500k

Executive summary

Cricket is not just any other sport in India. It's...

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