Skinny: Phone It In

Skinny, a telecommunications company in New Zealand, generated engagement, brand consideration and customer acquisition in New Zealand by creating radio scripts and getting customers to read the scripts into an answering machine.

Campaign details

Brand: Skinny Brand owner: Spark New Zealand Entrant company: Colenso BBDOIdea creation: Drum Auckland Market: New Zealand Sector: Telephone & internet services Media channels: Online display, Other & ambient media, Newspapers Budget: Up to 500k

Executive summary

Skinny. A telecommunications company that believes in low prices, and happy customers.

They want fame, but won’t waste their customers' money on frivolous things, like famous people in their ads.

So in 2022, we open-sourced their brand campaign to the public.

The entire country could...

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