Skapto: #ChooseToVote

Burger chain, Skapto, created a new burger on its menu to highlight the importance of voting to young people in Bulgaria.

Campaign details

Brand: Skapto Brand owner: Skapto Entrant company: ProofIdea creation: Proof Sofia Market: Bulgaria Sector: Restaurants & takeaways Media channels: Social media, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Print - general, Public relations Budget: Up to 500k

Executive summary

In April 2021, Bulgaria faced a record-low voter turnout due to widespread political apathy.

To tackle this challenge, Skapto launched a bold campaign that defied traditional marketing tactics. The aim was to motivate citizens to vote by explaining the importance of their...

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