Sempre Livre & Carefree: Let It Flow

Sanitary napkin brands, Sempre Livre and Carefree, promoted openness and equality in menstrual health through the Let it Flow campaign in Brazil.

Campaign details

Brand: Carefree Brand owner: Johnson & Johnson Entrant company: Johnson & JohnsonIdea creation: In house Market: Brazil Sector: Feminine hygiene Media channels: Radio & audio, Programmatic display, Search marketing, Websites & microsites, Content marketing, Online video, Word of mouth, Influencers, KOLs, Online displayBudget: 1 - 3 million

Executive summary

Sempre Livre and Carefree are Johnson & Johnson's sanitary napkins brands in Brazil. Although napkins are essential products for people who menstruate, more than 11m Brazilians don't have access to napkins and the...

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