Schweppes Single-Serve: Schweppes the Drinklist

Mariana Aguilar, Vitor Amos, Guilherme Padua

Soft drink brand Schweppes brought cocktails to the biggest music festival in the world for the first time to highlight its product potential in Brazil.

Campaign details

Brand: Schweppes Brand owner: Coca-Cola Company Entrant company: Coca-Cola BrazilIdea creation: BCW Sao Paulo Market: Brazil Sector: Carbonated soft drinks Media channels: Social media, Events & experiential, Point-of-purchase, In-store, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Online videoBudget: 1 - 3 million

Executive summary

Eighty per cent of tonic consumers drink it plain. Only 20% drink it mixed with other ingredients, as part of a cocktail. As cocktails are more premium and aspirational occasions, this represented a huge opportunity for Schweppes, so...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands