Savlon: Going ‘topical’ on protection

Savlon, an antibacterial products brand, launched a campaign during the COVID-19 lockdown in India to compete against frequent new product launches from big and small players.

Campaign details

Brand: Savlon Brand owner: ITC Entrant company: Ogilvy India, Mumbai Market: India Sector: Bath toiletries, soaps Media channels: Newspapers, Public relations, Social media, Television, Websites & microsites Budget: Over 20 million

Executive summary

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