Saka: A New Way to Sell Used Cars

Janne Knuuti, Jussi Snicker

Saka, a car dealership, launched campaigns in Finland, strategically timed in the cycle of the car trade year to increase sales, market share, brand awareness and conversions.

Campaign details

Brand: Suomen Autokauppa (Saka) Brand owner: Suomen Autokauppa (Saka) Entrant company: AvidlyIdea creation: Avidly Helsinki Market: Finland Sector: Automotive industry (general) Media channels: Online video, Point-of-purchase, In-store, Websites & microsites, Video on demand, Online display, Radio & audio, Search marketing, Social mediaBudget: 3 - 5 million

Executive summary

In Finland, the used car business is largely homogenous, and marketing focuses on tactical price offers. The sector is also notorious for, at best, indifferent service. Saka’s own research revealed that their key point...

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