Rin: Bangladesh shining in your light

Rin, a laundry detergent brand, launched a campaign in Bangladesh that resonated with Bangladeshis and generated more brand love and appeal.

Campaign details

Brand: RinBrand owner: UnileverEntrant company: Mindshare, DhakaMarket: BangladeshSector: Laundry productsMedia channels: Livestreaming, Newspapers, Online video, Radio & audio, Social media, Websites & micrositesBudget: Up to 500k

Executive...