Rin: Bangladesh shining in your light

Rin, a laundry detergent brand, launched a campaign in Bangladesh that resonated with Bangladeshis and generated more brand love and appeal.

Campaign details

Brand: Rin Brand owner: Unilever Entrant company: Mindshare, Dhaka Market: Bangladesh Sector: Laundry products Media channels: Livestreaming, Newspapers, Online video, Radio & audio, Social media, Websites & microsites Budget: Up to 500k

Executive summary