Rexona: Rexona X Spartan – The survival of the freshest

Loren Saguil, Laurens Almira

Rexona, a deodorant brand, collaborated with Spartan Race in the Philippines to launch the Rexona x Spartan: Survival of the Freshest event to cement its male deodorants in the active space by penetrating key passion spaces that resonate with its target market of active users.

Campaign details

Brand: Rexona Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Deodorants, anti-perspirants Media channels: Online video, Merchandise & free gifts, Events & experiential, Word of mouth, Influencers, KOLs, Social mediaBudget: Up to 500k

Executive summary

Rexona has partnered with Spartan Race Philippines to create a campaign activation that allows active lifestyle enthusiasts to get a firsthand look at the brand.

With the event’s nature catering to people living or interested in an active lifestyle, it ticks all the...

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