Reckitt: Democratizing data

Reckitt Benckiser (RB), a British consumer goods company, found a solution to ensure its advertising was as effective as possible globally.

Campaign details

Brand: Reckitt Brand owner: Reckitt Benckiser Entrant company: Gain Theory, London Idea creation: Gain Theory, London / Reckitt Benckiser, Slough Market: Global Sector: Cleaners & detergents Media channels: Newspapers, Online display, Online video, Outdoor, out-of-home, Radio & audio, Social media, Television, Video on demand, Word of mouth, influencers Over 20 million