Radiocentre: Radio Planning Optimiser

Mark Barber

Radiocentre, an industry body for UK commercial radio, built the Radio Planning Optimiser to help planners and advertisers break free from the frequency rules-of-thumb, and properly understand the real drivers of successful radio planning.

Campaign details

Brand: Radiocentre Brand owner: Radiocentre Entrant company: RadiocentreMarket: United Kingdom Sector: Radio stations, services Media channels: Websites & micrositesBudget: Up to 500k

Executive summary

Radio Planning Optimiser [1] is a unique and innovative online planning tool developed by Radiocentre using the world’s biggest radio-advertising-effectiveness dataset to revolutionise the way radio campaigns are planned by advertisers and media agencies, with the ultimate aim of helping them achieve better outcomes.

A sales-side media-industry first, the tool provides advertisers and media planners with a robust and rounded...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands