Radiocentre: Radio Planning Optimiser

Radiocentre, an industry body for UK commercial radio, built the Radio Planning Optimiser to help planners and advertisers break free from the frequency rules-of-thumb, and properly understand the real drivers of successful radio planning.

Campaign details

Brand: Radiocentre Brand owner: Radiocentre Entrant company: RadiocentreMarket: United Kingdom Sector: Radio stations, services Media channels: Websites & micrositesBudget: Up to 500k

Executive summary

Radio Planning Optimiser [1] is a unique and innovative online planning tool developed by Radiocentre using the world’s biggest radio-advertising-effectiveness dataset to revolutionise the way radio campaigns are planned by advertisers and media agencies, with the ultimate aim of helping them achieve better outcomes.

A sales-side media-industry first, the tool provides advertisers and media planners with a robust and rounded...

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