Brand: Pot Noodle Brand owner: Unilever Entrant company: Oliver/U-StudioIdea creation: USTUDIO London Market: United Kingdom Sector: Convenience, readymade Media channels: Packaging & design, Online displayBudget: Up to 500k
This case study is a story about the power of eating humble pie.
In 2020/21, our first attempt to enter into the block noodle category was a failure. Because the product tasted rubbish. We’d alienated Pot Noodle fans who’d given us a shot and lost a lot of goodwill with...