Pony Malta: Pony breaaak

Colombian malt soft drink Pony Break ran a hyper-personalised TV and social media campaign to reverse rapidly declining sales during the Covid-19 pandemic.

Campaign details

Brand: Pony Malta Brand owner: Anheuser-Busch InBev Entrant company: MullenLowe SSP3, Bogotá Media: Zenith, Bogotá PR: Dattis Comunicaciones, Bogota Market: Colombia Sector: Energy drinks Media channels: Merchandise & free gifts, Mobile & apps, Online display, Online video, Programmatic display, Radio & audio, Search marketing, Social media, Television 500k - 1 million