Pony Malta: Flavors of another dimension

Pony Malta, a malt drink brand, launched its special edition Pix (chocolate flavour) and Bit (cookie flavour) drinks in Colombia during the COVID-19 pandemic.

Campaign details

Brand: Pony Malta Brand owner: Anheuser-Busch InBev Entrant company: MullenLowe SSP3, Bogotá Media: Zenith, Bogotá PR: Dattis Comunicaciones, Bogota Market: Colombia Sector: Energy drinks Media channels: Gaming & in-game advertising, Merchandise & free gifts, Mobile & apps, Online display, Programmatic display, Radio & audio, Search marketing, Social media, Television, Websites & microsites, Word of mouth, influencers Up to 500k