Pond's: Pond's Summer Escape: An immersive brand experience

Loren Saguil, Viktoria Banson, Kitty Faustino

Skincare brand Pond's grew sales of its Healthy Hydration line in the Philippines with an immersive brand experience, Pond's Summer Escape, on U-COINVille, Unilever's metaverse platform.

Campaign details

Brand: Pond's Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Skin care, sun protection Media channels: Voice, Chatbots, Word of mouth, Influencers, KOLs, Social media, Websites & microsites, Competitions & contests Budget: Up to 500k

Executive summary

Within the last two years of the pandemic, Filipinos have relied on the virtual landscape to maintain a hold on their pre-pandemic lives. Technology and social media have become even more prevalent in their daily lives and, as a result, skincare...

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