Campaign details
Brand: Cerveza PokerBrand owner: Anheuser-Busch InBevEntrant company: AbInbev - ColombiaIdea creation: Alina Vélez Comunicaciones BogotáMarket: Latin AmericaSector: Alcoholic drinksMedia channels: Radio & audio, Word of mouth, Influencers, KOLs, Mobile & apps, Events & experiential, Television & Connected TV, Online video, Outdoor, Out-of-home, Public relations, Websites & microsites, Packaging & designBudget: Up to 500k
Executive summary
This is the story of how Colombian beer brand Poker, the friends’ beer, managed to fight back against one of the biggest causes of distancing among friends: love....