Pirinsko: Help on an Iron Horse

Zhelez Atanasov

Beer brand, Pirinsko, went back to its roots to help its home region in a meaningful way in Bulgaria.

Campaign details

Brand: Pirinsko Brand owner: Carlsberg Entrant company: Noble Graphics LTD Idea creation: Noble Graphics Sofia Market: Bulgaria Sector: Beer & cider Media channels: Print - general, Radio & audio, Public relations, Social media, Television & Connected TV, Online video Budget: Up to 500k

Executive summary

The leadership of the largest beer brand in Bulgaria, Pirinsko, wouldn’t be possible without its home region. Pirin is a beautiful mountainous area that has been inspiring the brand's communication for decades. Without Pirin there wouldn't be Pirinsko. But...

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