Philips Consumer Lifestyle B.V.: Play With Style

Erminia Carotenuto

Focusing on football, flexible-razor brand Philips OneBlade stepped on to the virtual pitch to score a connection with its young male target in Italy.

Campaign details

Brand: Philips OneBlade Brand owner: Philips Entrant company: OMDIdea creation: Omnicom Public Relations Group Milan Market: Italy Sector: Shaving products Media channels: Livestreaming, Content marketing, Online video, Events & experiential, Point-of-purchase, In-store, Public relations, Social mediaBudget: Up to 500k

Executive summary

Imagine to be inside the most popular videogame ever in your country – the one with the largest community and the best fit for your target audience. We did it!

Gaming is not just a trendy word, but...

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