PETRONAS: PETRONAS' 45th anniversary

PETRONAS, an oil and gas company, launched a campaign in Malaysia to increase brand love.

Campaign details

Brand: PETRONASBrand owner: PETRONASEntrant company: Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Tyres, fuel, accessories, servicesMedia channels: Events & experiential, Livestreaming, Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio & audio, Social media, Television, Websites & micrositesBudget: 500k - 1 million

Executive summary

As an oil and gas company, PETRONAS faces its share of negative perceptions. The truth is, we've been ingrained in the lives of all Malaysians since the beginning.

So to increase brand love in 2019...

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