Pepsodent: Cartoon Network X Little Brush Big Brush

Xinyi Zheng, Ivan Ong, Scott Lee

Toothpaste brand Pepsodent used a TV and digital partnership with Cartoon Network to educate youngsters in Indonesia about the need to brush their teeth twice a day.

Campaign details

Brand: Pepsodent Brand owner: Unilever Entrant company: Mindshare Asia Pacific Idea creation: Mindshare Asia Pacific Singapore Market: Indonesia Sector: Oral health Media channels: Online video, Television & Connected TV, Social media, Online displayBudget: Up to 500k

Executive summary

Cartoon Network is one of the top names that kids think of when they talk about their favourite cartoon shows and characters. That made it the perfect partner when it comes to bringing Pepsodent’s mascot Little Brush Big Brush to life.

Little Brush Big Brush...

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