Pepsi: Play your 2020 story

Pepsi, a soda brand, launched a Chinese New Year (CNY) film in China at the start of the COVID-19 outbreak in 2020.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: Mindshare China, Shanghai Market: China Sector: Carbonated soft drinks Media channels: Merchandisde & free gifts, Online video Budget: 1 - 3 million

Executive summary

When it comes to Chinese New Year (CNY), hundreds of brands compete with each other, releasing a host of mini-movies, using the same old-fashioned storylines. However, ordinary content no longer satisfies China's youth. Today, they crave immersive an