Pepsi: Pepsi Grilled Barcodes

Sebastián Quiroga, Andrés Gracia

Soft drinks brand Pepsi grew sales at Burger King branches in Colombia, through an augmented reality promotion that turned the barcode on its bottles into a virtual interactive 'grill'.

Campaign details

Brand: Pepsi Brand owner: PepsiCo Entrant company: PepsiCoIdea creation: Sancho BBDO Bogotá Market: Colombia Sector: Carbonated soft drinks Media channels: Virtual & augmented reality, Packaging & design, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

In Colombia, declining traffic to Burger King was negatively impacting Pepsi’s sales. What can a soft drink do about this problem, when it is the last product people choose in fast food?

Instead of waiting for people to go to Burger King, we wanted people...

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