Brand: PepsiBrand owner: PepsiCoEntrant company: Pepsi - GuatemalaIdea creation: El Taier DDB GuatemalaMarket: Latin AmericaSector: Soft drinksMedia channels: Outdoor, Out-of-home, Merchandise & free gifts, Online video, Radio & audio, Packaging & designBudget: Up to 500k
Pepsi has been the market leader for quite some time. As part of its strategy, it has built a food pairing strategy, aiming to become the default drink for meals. To strengthen this strategy, Pepsi built around local relevance and emotional connection. The covid-19 pandemic, however,...