People's Energy: Harnessing the power of DRTV

A campaign by People’s Energy (PE), a charitable energy provider in the UK, increased customers by scheduling targeted TV advertising at less popular times of day.

Campaign details

Brand: People's Energy Brand owner: People's Energy Entrant company: December 19, London Idea creation: Weave, Edinburgh / People'S Energy, Dalkeith Market: United Kingdom Sector: Energy & water suppliers Media channels: Television - direct repsonse Up to 500k