Peace Products: Peace Products

Peace Products created a unique seed brand with the global appeal necessary to turn Colombia's small farmers into profitable entrepreneurs.

Campaign details

Brand: Peace Products Brand owner: Peace Products Entrant company: Geometry Bogotá Market: Colombia Sector: Charities & voluntary organisations Media channels: Direct marketing, Packaging & design Budget: Up to 500k

Executive summary

A 50-year war in Colombia had left more than 8.3 million people displaced and facing conditions of vulnerability and poverty. Following the signing of the country's Peace Agreement in 2016, many of them returned to their lands to cultivate them again

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