Oreo: Treat Fails

Oreo, a cookie brand launched a campaign in the Middle East and Africa to generate 40,000 registrations on the microsite, 10,000 recipe downloads and increase sales volume by 20% and sales value by 15%.

Campaign details

Brand: OreoBrand owner: Mondelez InternationalEntrant company: Saatchi & Saatchi Dubai - United Arab EmiratesIdea creation: Saatchi & Saatchi DubaiMarket: Middle East & North AfricaSector: FoodMedia channels: Point-of-purchase, In-store, Websites & microsites, Online video, Word of mouth, Influencers, KOLsBudget: No budget

Executive summary

For over 15 years, Oreo has spoken to bakers around the globe by showcasing glorious-looking cakes.

But in the Middle East, in a region where cooking tends to become a pressure-ridden pursuit for perfection for Arab mums, in particular, we...

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