Omo: Making dirt good in the Middle East

In the Middle East, OMO, a detergent brand, promoted the idea that 'dirt is good' to encourage parents to allow their children to play outdoors and to use OMO to clean stains afterwards.

Campaign details

Brand: Omo Brand owner: Unilever Entrant company: FP7 McCann, Dubai Media: FP7 McCann, Dubai / Magna Global, Dubai Market: Middle East & Africa Sector: Laundry products Media channels: Content marketing, Events & experiential, Livestreaming, Online display, Online video, Outdoor, out-of-home, Search marketing, Social media, Television, Websites & mcirosites, Word of mouth, influencers 1 - 3 million