Omo: Making dirt good in the Middle East

In the Middle East, OMO, a detergent brand, promoted the idea that 'dirt is good' to encourage parents to allow their children to play outdoors and to use OMO to clean stains afterwards.

Campaign details

Brand: OmoBrand owner: UnileverEntrant company: FP7 McCann, DubaiMedia: FP7 McCann, Dubai / Magna Global, DubaiMarket: Middle East & AfricaSector: Laundry productsMedia channels:Content marketing, Events & experiential, Livestreaming,...