Omantel: From Imagination to Reality

Bruno Araldi, Tahaab Rais

Omantel, a tech company, enlisted children in Oman to feature in hero films to gain new innovative client acquisitions, make people aware and interested in Omantel's ICT services, generate high clicks, volume and traffic on the landing page, and improve brand perception.

Campaign details

Brand: Oman Telecommunications Company (Omantel) Brand owner: Oman Telecommunications Company (Omantel) Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Oman Sector: Business services Media channels: Outdoor, Out-of-home, Social media, Magazines - business, trade, Newspapers, Online display

Executive summary

Challenge:

Omantel had to promote its ICT solutions and be seen as the right partner for innovative businesses in Oman.

Insight:

With today’s new technologies and possibilities, imagination is key for emerging businesses to innovate and create their desired future.

Strategy:

Through the eyes of...

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