OLX Praca: Know How 2021

Dominik Górka, Marta Wojakowska - Urbańczyk, Ewelina Zimny

Recruitment brand OLX created an online HR Breakfast TV show in Poland in 2021 to engage its professional audience despite COVID-19 restrictions and increase sales.

Campaign details

Brand: OLX PracaBrand owner: OLX GroupEntrant company: Live Age - PolandIdea creation: Live Age KrakówMarket: EuropeSector: Media & publishingMedia channels: Livestreaming, Online video, Events & experiential, Social media Budget: Up to 500k

Executive summary

OLX Know How 2021 was a B2B event by OLX Praca for clients in human resources (HR) and recruitment. Previously a traditional event, since 2020 it adopted a unique digital format: the first HR breakfast TV show. It was a business conference without a stage and not a single classic...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands