Old Forester Bourbon: Old Forester turns lemons into Derby Mint Juleps

Old Forester Bourbon, an American Bourbon whisky brand, hosted an interactive sporting event that increased brand awareness in the USA.

Campaign details

Brand: Old Forester BourbonBrand owner: Brown-FormanEntrant company: Energy BBDO ChicagoIdea creation: Energy BBDO, Chicago / Brown-Forman, LouisvillePR: Current Global St LouisMarket: North AmericaSector: Spirits & liquorsMedia channels: Email marketing, Events & experiential, Livestreaming, Merchandise & free gifts, Mobile & apps, Online video, Public relations, Social media,Budget: No budget

Executive summary

In 2020, Old Forester was a small but mighty bourbon brand with limited awareness and a tiny share of voice.

So, when its biggest marketing event of the year, The Kentucky...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands