Campaign details
Brand: Old Forester BourbonBrand owner: Brown-FormanEntrant company: Energy BBDO ChicagoIdea creation: Energy BBDO, Chicago / Brown-Forman, LouisvillePR: Current Global St LouisMarket: North AmericaSector: Spirits & liquorsMedia channels: Email marketing, Events & experiential, Livestreaming, Merchandise & free gifts, Mobile & apps, Online video, Public relations, Social media,Budget: No budget
Executive summary
In 2020, Old Forester was a small but mighty bourbon brand with limited awareness and a tiny share of voice.
So, when its biggest marketing event of the year, The Kentucky...