Indonesian bank, OCBC NISP, helped young people build a savings habit during the economic upheaval of COVID-19 with its Save20 campaign.

Campaign details

Brand: OCBC NISP Brand owner: OCBC Bank Entrant company: OCBC NISP, Jakarta Market: Indonesia Sector: Banks Media channels: Integrated, Newspapers, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Television, Word of mouth, influencers Up to 500k

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