Nuvenia: Viva la vulva

Nuvenia, a feminine hygiene product brand, launched a campaign in Italy to promote the idea that every woman is #perfectlynormal as she is.

Campaign details

Brand: NuveniaBrand owner: EssityEntrant company: Essity Italy S.P.A., LuccaIdea creation: Dwarf & Ground Control, LondonMedia: Zenith, MilanPR: Omnicom Public Relations Group, MilanMarket: ItalySector: Feminine hygieneMedia channels: Events & experiential, Onine video, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million

Executive summary

Integrated projects of video, social, influencers community and local exhibition to communicate that noone body or intimate area is perfect but every women is #perfectly normal as it is, breaking stereotypes and taboo

Market background...

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