Netflix: The Stranger Station

Felipe Ritis, Vitor Amos

Streaming platform Netflix created an accessible immersive experience to delight superfans and attract new ones for the release of season 4 of Stranger Things in Brazil.

Campaign details

Brand: Netflix Brand owner: Netflix Entrant company: NetflixIdea creation: Wunderman Thompson São Paulo Market: Brazil Sector: TV channels, Services, Programmes Media channels: Events & experiential Budget: 500k - 1 million

Executive summary

Upon releasing Stranger Things season 4, Netflix had big ambitions: it wanted to create a modern classic and give fans the cultural icon of their lives.

Let's be honest: as fans, we want to experience the reality of the shows we love.

Unfortunately, immersions like these are usually inaccessible...

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