Nescafé: Stay close from far

Nescafe, a coffee brand, launched a campaign in the UAE during the Covid-19 pandemic to promote new ways to connect.

Campaign details

Brand: NescaféBrand owner: NestléEntrant company: Publicis DubaiMarket: Middle East & AfricaSector: Hot drinksMedia channels: Social mediaBudget: Up to 500k

Executive summary

In a time where the coffee category was facing six degrees of turbulence, COVID makes an appearance.

Bombarded by brands promising emotional reassurance to their consumers, we had to find a way to be there for our consumers in a way that was relevant to them and kept our 'enabling connections' platform at the heart of it.

This was a particular challenge given that...

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