Nescafé: Break out of the outbreak

A campaign in China by the coffee company Nescafé increased online user engagement during the COVID-19 lockdown by celebrating.

Campaign details

Brand: Nescafé Brand owner: Nestlé Entrant company: Mindshare China, Shanghai Market: China (Mainland) Sector: Hot drinks Media channels: Content marketing, Mobile & apps, Online video, Social media, Word of mouth, influencers Budget: Up to 500k

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