Nescafé 3in1: Procrastination

Nescafé 3in1, a coffee brand, focused on university students in Egypt to grow popularity for the brand.

Campaign details

Brand: NescaféBrand owner: NestléEntrant company: FP7 McCann, CairoMarket: EgyptSector: Hot drinksMedia channels: Online video, Social media, TelevisionBudget: Up to 500k

Executive summary

After being hit by Egypt's drastic devaluation, Nescafé,...

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