Naturgy: A case of rebranding and brand building

Gas Natural Fenosa, an energy supplier, created a new brand in Spain to align with new market and company constraints.

Campaign details

Brand: Naturgy Brand owner: Naturgy Entrant company: Contrapunto BBDO, Barcelona Media: Arena Media, Barcelona Market: Spain Sector: Energy & water suppliers Media channels: Newspapers, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Television 10 - 20 million