NAACP Atlanta: Invisible Hate

NAACP Atlanta, an Atlanta civil rights organization, created a multi-faceted platform that gave users the ability to identify and petition Confederate monuments in the USA.

Campaign details

Brand: NAACP Atlanta Brand owner: NAACP Atlanta Entrant company: 22squared Atlanta Idea creation: 22squared, Atlanta Market: North America Sector: Charities & voluntary organsiations Media channels: Online display, Online video, Search marketing, Social media, Virtual & augmented reality, Websites & microsites Up to 500k