Mucinex: DTC launch event

MUCINEX, the medication brand, hosted a social commerce event to draw attention to its new direct-to-customer selling opportunities in the US.

Campaign details

Brand: Mucinex Brand owner: Reckitt Benckiser Entrant company: Legend PR, New York Idea creation: Mucinex, Parsippany-Troy Hills Market: United States Sector: Non-prescription, OTC products Media channels: Livestreaming, Social media, Word of mouth, influencers Up to 500k

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