Ministry of Health and Family Welfare, Government of India: India’s COVID War-Room – Vaccinating 1.38 billion Indians

The Ministry of Health and Family Welfare, a government body, drove vaccinations and reinforced COVID-appropriate behaviour in India, through a multichannel approach led by a real-time data command centre.

Campaign details

Brand: Ministry of Health and Family Welfare Brand owner: Bill and Melinda Gates Foundation Entrant company: Wavemaker Idea creation: Wavemaker Gurgaon Market: India Sector: Charities & voluntary organisations Media channels: Email marketing, Livestreaming, Online video, Radio & audio, Word of mouth, Influencers, KOLsBudget: No budget

Executive summary

In early 2020, the entire world was plagued with COVID-19. As of today, globally, 540 million people have been affected by it and more than 6 million people have lost their lives. It has been...

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