Milo: Milo Activ Academy

MILO, the beverage powder, stepped in to help out homebound parents, children and physical education teachers during the pandemic in Indonesia.

Campaign details

Brand: Milo Brand owner: Nestlé Entrant company: Dentsu XIdea creation: Dentsu X Jakarta Market: Indonesia Sector: Milk & dairy drinks Media channels: Social media, Online video, Television & Connected TV, Word of mouth, Influencers, KOLsBudget: 500k - 1 million

Executive summary

MILO had the highest market share for the Chocolate Malt Beverage category in 2020. Its success was due to promoting a healthy and active lifestyle to Indonesian families. The pandemic then made way for unhealthy lifestyles and eliminated consumption habits due...

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