Milo Cereal: Go and go with Milo

Milo, the chocolate milk drink business, launched a campaign to increase sales of its cereal in Australia.

Campaign details

Brand: Milo Cereal Brand owner: Nestlé Entrant company: Nestle Australia, Sydney Idea creation: Connecting Plots, Erskineville / McCann Sydney Media: UM, Sydney Market: Australia Sector: Breakfast cereals Media channels: Merchandise & free gifts, Online video, Social media, Television, Word of mouth, influencers Up to 500k

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