Meesho: Reclaiming the Value of Low Prices

Sanchari Chakrabarty

E-commerce brand Meesho considered the cultural connotations of consumption to connect with new online shoppers and boost business volumes in India.

Campaign details

Brand: Meesho Brand owner: Fashnear Technologies Entrant company: Fashnear TechnologiesIdea creation: DDB Mudra Group Mumbai Market: India Sector: Online retail Media channels: Content marketing, Mobile & apps, Word of mouth, Influencers, KOLs, Social media, Online video, Radio & audio, Outdoor, Out-of-home Budget: 3 - 5 million

Executive summary

Meesho is a brand new player in India’s ecommerce category – a category dominated by established players with deep pockets. These seasoned players appealed to India’s mindset of ‘price-consciousness’ but offered value as a...

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