Mediamarkt: Refreshing a brand in a challenging market

MediaMarkt, a German consumer electronics store, launched a campaign in Belgium to rebrand itself because its price-fighting strategy was no longer working.

Campaign details

Brand: Mediamarkt Brand owner: Ceconomy Entrant company: Wunderman Thompson, Antwerp Market: Belgium Sector: Online retail Media channels: Direct marketing, Online video, Radio & audio, Social media, Television Budget: 1 - 3 million

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