Maxis: Usahawira: Championing local business heroes to inspire digitalisation among SMEs

Lynette Ho, Benjamin Cheong

Malaysian telecommunications services provider Maxis Business created UsahaWIRA, a campaign targeting small and medium enterprises (SME), to gain customers and market share in a government SME Digitalisation Grant initiative.

Campaign details

Brand: Maxis Communications Brand owner: Maxis Communications Entrant company: MaxisIdea creation: ARC Worldwide Kuala Lumpur Market: Malaysia Sector: Information technology Media channels: Sponsorship - media, Television & Connected TV, Online video, Public relations, Radio & audio, Websites & microsites, Content marketing, Livestreaming Budget: 500k - 1 million

Executive summary

Maxis Business aimed to be the trusted technology solutions provider that helped at-risk small and medium enterprises (SME) acquire grants to digitalise

When the RM150m SME Digitalisation Grant was introduced in 2020 to...

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