Maxis: Usahawira: Championing local business heroes to inspire digitalisation among SMEs

Malaysian telecommunications services provider Maxis Business created UsahaWIRA, a campaign targeting small and medium enterprises (SME), to gain customers and market share in a government SME Digitalisation Grant initiative.

Campaign details

Brand: Maxis Communications Brand owner: Maxis Communications Entrant company: MaxisIdea creation: ARC Worldwide Kuala Lumpur Market: Malaysia Sector: Information technology Media channels: Sponsorship - media, Television & Connected TV, Online video, Public relations, Radio & audio, Websites & microsites, Content marketing, Livestreaming Budget: 500k - 1 million

Executive summary

Maxis Business aimed to be the trusted technology solutions provider that helped at-risk small and medium enterprises (SME) acquire grants to digitalise

When the RM150m SME Digitalisation Grant was introduced in 2020 to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands